BUILDING VALUEREADER HUBCustomer criteria
Capture the customer’s real rationale in language you can reuse.
THE PRIVATE READER COMPANION
Take one active deal through Building Value.
The book gives you the system. The Deal Lab helps you use it on a customer in your pipeline right now—before the opportunity comes down to price.
Start without an account. OUTLIERS members can securely sync unlimited deals.
BOOK + WORKBENCH + COACHING
BUILDING VALUEDerek Shebby
ONE CONNECTED EXPERIENCE
The book should lead directly to action.
Readers do not need another collection of downloads. They need a clear route from the page to the deal, then from the deal to guided practice.
- 01Read
Use the chapter to understand the method.
- 02Build
Apply it to one active deal in the Deal Lab.
- 03Practice
Use Derek’s walkthroughs and tools inside the Academy.
- 04Bring It Live
Work the deal in the monthly OUTLIERS meeting.
THE BUILDING VALUE DEAL LAB
Do the work while the deal is still alive.
Move through Chapters 1–9 in order or open the exact tool the opportunity needs. Everything rolls into one Deal Brief you can review before the next customer meeting.
Start with the criteriaVisible comparisons
Connect meaningful differences to what the customer says matters.
A defensible deal path
Inspect the financial case, urgency, process, and proposal before they decide.
CONTINUE INSIDE THE ACADEMY
Turn the book into coached practice.
The Building Value Companion belongs inside OUTLIERS Basic: Derek's chapter walkthroughs, downloadable tools, the complete Modern Sales Performer collection, and the monthly live OUTLIERS meeting.
$59/month after the trial. Cancel before the trial ends to avoid a charge.